my name is Florencia Ornelas and I am the writer of apartamento 710, a popular blog about creativity. In 2021, I moved to the Canadian Pacific Northwest from Ensenada, a beach town in Baja where I grew up.

aside from writing, my practices include design, illustration, and photography. It also brings me joy to help others build their creative practices. When I am not online you can find me walking around the seawall, watching and drawing birds.